Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in 60 seconds.
Top Headlines Of The Day:
1. Twitter Bans Political Ads
Ahead of the 2020 US elections, Twitter will ban political ads from 22 November 2019. The change in Twitter’s policy comes as the debate over political messages on social media intensifies. Last week, Facebook CEO, Mark Zuckerberg, emphasized on “free expression” but Facebook’s decision to not remove political ads sparked backlash.
2. Facebook Ad Revenue Rises
Speaking of Facebook, the company posted an ad revenue of $17.4 billion, 28% increase year over year in its quarterly report. The number of users also rose by 9% to 1.62 billion people daily.
3. ByteDance Clocks Rs 3.4 Crore Profit In India
ByteDance, parent company of TikTok, has reported a revenue of Rs 43.7 crores and profit of Rs 3.4 crore in the first year of operations in India. This includes advertising income of Rs 2 crores and service fees of Rs 41.5 crore. As per The Economic Times, the top expenses were advertising and content of about Rs 13 crores.
4. Arré Appoints Vijay Koshy As Director, Advertising and Brand Partnerships
Arré has roped in Vijay Koshy as Director, Advertising and Brand Partnerships. He will manage the platform’s branded content verticals across English, Hindi and regional markets.
