Marketing

Articles by Marketing

Marketing:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Marketing:

Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017

Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.

Marketing:

Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017

With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.

Marketing:

Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017

How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.

Marketing:

Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017

How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.

Marketing:

Jeremy Bassett on Startup Powered Innovations at #ZeeMelt 2017

How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.

Marketing:

Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017

How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.

Marketing:

Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017

Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.

Marketing:

Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017

How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.

Marketing:

Daniel Comar says “Uberize Me!” at #ZeeMelt 2017

What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.