Marketing
Articles by Marketing
September 14, 2017
Marketing:
Samir Patil on “Owning The Conversation” at #ZeeMelt 2017
In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.
September 14, 2017
Marketing:
Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017
Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.
September 13, 2017
Marketing:
Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017
With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.
September 13, 2017
Marketing:
Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.
September 13, 2017
Marketing:
Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 13, 2017
Marketing:
Jeremy Bassett on Startup Powered Innovations at #ZeeMelt 2017
How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.
September 12, 2017
Marketing:
Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017
How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.
September 12, 2017
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017
Marketing:
Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
Marketing:
Daniel Comar says “Uberize Me!” at #ZeeMelt 2017
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.