Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

Animesh Das, September 14, 2017

In this presentation at the Future Citizens hall,'s Samir Patil chalks out the steps brands can follow to own conversations online.

Samir Patil is the Founder CEO & Publisher of He feels that there is a huge opportunity for brands in India to use content as a way to connect with their audience, especially since most digital display ads don’t really hit the mark.  How can one do the same, especially in a market that doesn’t really follow global trends, but behaves differently? Watch on.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit