November 15, 2017
November 15, 2017
Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 14, 2017
November 14, 2017
Marketing:
RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.
November 8, 2017
November 8, 2017
Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 8, 2017
November 8, 2017
Marketing:
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 7, 2017
November 7, 2017
Marketing:
"Negative spaces tell great stories, like the arrow hidden in the negative space of the FedEx logo"
November 6, 2017
November 6, 2017
Marketing:
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
November 1, 2017
November 1, 2017
Marketing:
Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!
October 30, 2017
October 30, 2017
Marketing:
Here is why the brand only follows 11 people in this mastermind Twitter marketing stunt.
September 27, 2017
September 27, 2017
Marketing:
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
September 14, 2017
September 14, 2017
Marketing:
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
