January 8, 2022

Advertising:

Melt TV | Episode 150 | Rohit Ohri

"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."

January 3, 2022

News:

Creative Picks | 3 Jan | Whatsapp, Nike ACG, Britannia Good Day

This week, Ritwika Gupta reviews ads by Whatsapp, Nike ACG and Britannia Good Day.

December 27, 2021

Advertising:

Creative Picks | 27 Dec | Kerovit, Tinder & Pepsi

This week, Ritwika Gupta reviews ads by Kerovit, Tinder & Pepsi.

December 25, 2021

Advertising:

Melt TV| Episode 148 | This Year’s Most Enjoyable Christmas Advertising

In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.

December 23, 2021

Opinion:

My Hope For 2022

We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.

December 20, 2021

Advertising:

Creative Picks | 20 Dec | IKEA Canada, Cult Fit, Bank of New Zealand

Ritwika Gupta reviews ads by IKEA Canada, Cult Fit and Bank of New Zealand.

December 13, 2021

Advertising:

Creative Picks | 13 Dec | Vim, Sebamed & Spotify

This week, Ritwika Gupta reviews ads by Vim, Sebamed & Spotify.

December 6, 2021

Advertising:

Creative Picks | 6 Dec | John Lewis, Lidl, Tanishq

November 29, 2021

Advertising:

Creative Picks | 29 Nov | Aldi, Coca-cola & Waitrose & Partners

This week, Ritwika Gupta reviews Christmas ads by ALDI, Coca-cola and Waitrose & Partners.

November 27, 2021

Advertising:

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."