From Whatsapp’s New Year global campaign to Nike All Conditions Gear (ACG) shedding a new light on rock climbing and Britannia Good Day revealing its new identity through a light-hearted ad, here are the campaigns Ritwika Gupta liked this week –

Brand: WhatsApp

Campaign: “It’s not the New Year until you get the message you’ve been waiting for.”  
Agency:  BBDO Worldwide

Brand: Nike ACG

Campaign: Elementary
Created by: Dazed Studio 

Brand: Britannia Good Day

Campaign: Kayi Kayi Smiles, Nayi Smiles
Agency: Lowe Lintas