Last month, microblogging platform Koo released its first ever TVC campaign titled “Koo Kiya Kya”. Conceptualised by Ogilvy India, the campaign reflects users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. To know more, Anant Rangaswami is in conversation with Mayank Bidawatka (Co-founder, Koo) and Sukesh Nayak (Chief Creative Officer, Ogilvy India).