Last month, microblogging platform Koo released its first ever TVC campaign titled “Koo Kiya Kya”. Conceptualised by Ogilvy India, the campaign reflects users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. To know more, Anant Rangaswami is in conversation with Mayank Bidawatka (Co-founder, Koo) and Sukesh Nayak (Chief Creative Officer, Ogilvy India).
Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign
November 27, 2021
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
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