Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

melt, November 27, 2021

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

Last month, microblogging platform Koo released its first ever TVC campaign titled “Koo Kiya Kya”. Conceptualised by Ogilvy India, the campaign reflects users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. To know more, Anant Rangaswami is in conversation with Mayank Bidawatka (Co-founder, Koo) and Sukesh Nayak (Chief Creative Officer, Ogilvy India).