Advertising
Articles by Advertising
September 14, 2017
Advertising:
Dave Christison on “The Viral Experiment” at #ZeeMelt 2017
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
Advertising:Videos
Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
Advertising:
Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
Advertising:
Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 14, 2017
Advertising:
Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
September 14, 2017
Advertising:Videos
Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017
Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.
September 14, 2017
Advertising:Videos
Emma Chiu on “Innovation & The Future Agency” at #ZeeMelt 2017
What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.
September 14, 2017
Advertising:Videos
A Fireside Chat with Sonal Dabral at #ZeeMelt 2017
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
September 13, 2017
Advertising:Videos
Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
September 12, 2017
Advertising:Videos
James Hurman makes “The Case For Creativity” at #ZeeMelt 2017
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.