Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017

Animesh Das, September 14, 2017

Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.

Weber Shandwick’s Darren Burns believes that China is transforming global communications, and explains why creatives and communicators need to look to the East in this session.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit