Ritwika Gupta
Articles by Ritwika Gupta
November 3, 2017 Advertising:
Advertising:
Asian Paints’ New Digital Film Promises To Inspire You
Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.
November 1, 2017 Advertising:
Advertising:
Fortune Oils, “Ghar Ka Khana, Ghar Ka Khana Hota Hain”
Conceived and executed by Ogilvy South, the new Fortune Oils ad film features Akshay Kumar and celebrates the idea of home cooked food.
October 30, 2017 Marketing:
Marketing:
KFC’s Big Secret Revealed on Twitter
Here is why the brand only follows 11 people in this mastermind Twitter marketing stunt.
September 11, 2017 Advertising:
Advertising:
Noted Recent Campaigns – August / September
Good, bad, brilliant - Ritwika Gupta reviews the commercial messages which caught her eye in the last few months.
August 9, 2017 Advertising:
Advertising:
Vodafone India: “#LookUp”
The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.
August 9, 2017 Advertising:
Advertising:
Amazon India: #DeliverTheLove
Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.
August 9, 2017 Advertising:
Advertising:
Tata Tea Jaago Re: “Let’s Practise Gender Sensitivity At Home”
Gender inequality could start from our homes and could be learnt. The Tata Tea Jaago Re campaign video narrates an instance of gender inequality and talks about how people hold on to certain beliefs when it comes to gender roles.
August 9, 2017 Advertising:
Advertising:
Wagga Wagga Diabetic Oil
The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.
August 8, 2017 Advertising:
Advertising:
Tata Sky: “Acting Adda”
The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.
August 8, 2017 Advertising:
Advertising:
Hamam India: Breaking Stereotypes #GoSafeOutside
Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.
