Melt Update | 6 April | Gautam Reghunath & PG Aditiya launch “Talented” and MORE

melt, April 6, 2022

Meanwhile, PepsiCo India ends its three-decade-old ties with WPP firms Mindshare and Wunderman Thompson.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Gautam Reghunath & PG Aditiya launch “Talented”
Former Dentsu Webchutney leaders Gautam Reghunath and PG Aditiya have announced their new creative shop – Talented.

2. Mindshare India elevates Ruchi Mathur
Mindshare has elevated Ruchi Mathur as Chief Growth Officer – Mindshare India, effective immediately. Mathur will now be responsible for expanding growth metrics for Mindshare.

3. Carat India elevates Sayami Podder
Carat India, the media agency from the house of dentsu India, has appointed Sayami Podder as Associate Vice President (AVP) – Strategy. In her new role, Podder will be spearheading strategic thinking for the agency.

4. Tops brings in Kareena Kapoor
FMCG brand TOPS recently signed up actor Kareena Kapoor Khan as brand ambassador. The actor will star in a campaign for the brand’s pickles and sauces, conceptualised by Leo Burnett India.

5. PepsiCo & WPP call off 30-year partnership
Ending its three-decade-old ties with WPP firms Mindshare and Wunderman Thompson, PepsiCo India has called for a fresh pitch to manage its media and creative accounts.