Melt Update | 6 Apr | MediaMonks Launches New Office in New Delhi & MORE

Ritwika Gupta, April 6, 2021

Meanwhile, Viacom18 has appointed Sagnik Ghosh as Business Head, Colors Bangla.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. MediaMonks Launches New Office in New Delhi

MediaMonks, part of Sir Martin Sorrell’s S4Capital, has announced the launch of a new office in New Delhi. The creative production company has partnered with Epic Games, the creator of Unreal Engine, to launch this studio in the city. As noted by campaign India, all staff will move in to the new office by the third week of April.   

2. Viacom18 Appoints Sagnik Ghosh as Business Head, Colors Bangla

Viacom18 has appointed Sagnik Ghosh as Business Head, Colors Bangla. As per exchange4media, Ghosh will be taking over from Rahul Chakravarti and reporting to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters) Viacom18. Prior to joining Viacom 18, Ghosh worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster).

3. Nippon Paint Announces Sponsorship Alliance with RCB

Nippon Paint has announced its sponsorship alliance with Royal Challengers Bangalore. According to The Economic Times, the agreement will see Nippon Paint’s logo appear on the back of the player’s helmets. To commemorate this, Nippon Paint unveiled a new Blobby in the shade of red with a golden hat resembling the colours of RCB.

4. boAt Partners with 6 IPL teams for IPL 2021

For IPL 2021, consumer audio brand, boAt has partnered with Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. As per The Economic Times, boAt will also be launching a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams.

5. Burger King India Adapts Global Visual Identity

Burger King India has adapted the new global visual identity of brand Burger King. The fast-food chain had unveiled its revamped global identity in January this year, its first rebranding in over 20 years. As reported by The Economic Times, Burger King India aims to implement this new design at restaurant locations across the country with a new logo, packaging, merchandise, menu boards, crew uniforms, signage and décor, social media and digital and marketing assets.