News:

Melt Update | 19 Aug | Google Launches ‘Kormo Jobs’ In India & MORE

Ritwika Gupta, August 19, 2020

Meanwhile, Leo Burnett India has appointed Sujay Rachh as Executive Director.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top Headlines Today:

1. Google Launches ‘Kormo Jobs’ In India

Google has launched its jobs app, ‘Kormo Jobs’ in India to help people in need of entry-level roles. As noted by livemint, the company first launched ‘Kormo Jobs’ in Bangladesh in 2018 and expanded it to Indonesia last year. In addition to helping users identify suitable job openings, the app is also designed to help them learn new skills and create a CV.

2. Leo Burnett India Appoints Sunjay Racch As Executive Director

Leo Burnett India has appointed Sujay Rachh as Executive Director. Rachh will provide leadership to multiple business groups in the Mumbai office. As per exchange4media, he will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia. He joins from Times Group, where he headed the Brand Strategy team.

3. Liqvd Asia Bags GMR Hyderabad International Airport’s Social Media Management Mandate

Liqvd Asia has bagged GMR Hyderabad International Airport’s social media management mandate, post a multi-agency pitch. The account will be handled out of the agency’s Mumbai office. As per afaqs, Liqvd Asia will focus on building the brand through 360-degree social media management, maintenance and upscaling of the various social media handles and profiles of the GMR Hyderabad International Airport.

4. JK White Cement Rebranded To JK Cement WhiteMaxX

JK Cement has rebranded JK White Cement to JK Cement WhiteMaxX. As reported by The Economic Times, the rebranding was done to keep pace with the changing market dynamics and customer expectations. This was amplified with a digital campaign which included social media content around ‘MaxX’ to increase the engagement.