Articles in Google


Creative Picks | EP 93 | Warburtons, Google, SBI

Madhuwanti Saha reviews ads of Warburtons, Google and SBI


Melt In A Minute | Simran Sethi Quits Netflix Role, Praveen Sharma Steps Down & MORE

From female-founded brands taking a vocal stand for reproductive rights to Simran Sethi resigning from Netflix, here are the top headlines of the day:


Melt In A Minute | Apple Earns Cannes Lions’ Creative Marketer Of The Year 2019 honor & MORE

From Apple being named Cannes Lions' Marketing of The Year to Google changing its abortion ad policy, here are the top headlines of the day!


Melt In A Minute | BARC India Collaborates With Other Measurement Bodies & MORE

From Google's new ads formats to BARC India's collaboration with other measurement bodies, here are the top headlines of the day:


Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

"Voice is the new black on the Internet."


“In This Mobile Phone Age, Most Old People Are Unpredictable, Irrational & Chaotic Customers” – Noriaki Onoe

In a freewheeling conversation, Creative Director of Dentsu Inc. Japan, Noriaki Onoe, talks to Ushnota Paul about clients, consumers and campaigns.


It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?


Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.


Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.


Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.