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Articles in Google

Advertising:

Creative Picks | EP 93 | Warburtons, Google, SBI

Madhuwanti Saha reviews ads of Warburtons, Google and SBI

News:

Melt In A Minute | Simran Sethi Quits Netflix Role, Praveen Sharma Steps Down & MORE

From female-founded brands taking a vocal stand for reproductive rights to Simran Sethi resigning from Netflix, here are the top headlines of the day:

News:

Melt In A Minute | Apple Earns Cannes Lions’ Creative Marketer Of The Year 2019 honor & MORE

From Apple being named Cannes Lions' Marketing of The Year to Google changing its abortion ad policy, here are the top headlines of the day!

News:

Melt In A Minute | BARC India Collaborates With Other Measurement Bodies & MORE

From Google's new ads formats to BARC India's collaboration with other measurement bodies, here are the top headlines of the day:

Research:

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

"Voice is the new black on the Internet."

Advertising:

“In This Mobile Phone Age, Most Old People Are Unpredictable, Irrational & Chaotic Customers” – Noriaki Onoe

In a freewheeling conversation, Creative Director of Dentsu Inc. Japan, Noriaki Onoe, talks to Ushnota Paul about clients, consumers and campaigns.

Marketing:

It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?

Research:

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.

Media:

Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

Media:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.