Marketing
Articles in Marketing
September 13, 2017
Media:
Neel Murty on Measurement & Apps at #ZeeMelt 2017
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 13, 2017
Marketing:
Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 13, 2017
Marketing:
Jeremy Bassett on Startup Powered Innovations at #ZeeMelt 2017
How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.
September 12, 2017
Advertising:Videos
James Hurman makes “The Case For Creativity” at #ZeeMelt 2017
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
Media:
Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017
Marketing:
Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
Marketing:
Daniel Comar says “Uberize Me!” at #ZeeMelt 2017
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
September 12, 2017
Advertising:
Point Of View: Women In Leadership Roles In The Industry. If Not Now, When?
Talking about women and leadership today, we see how women have overcome the shackles of the world and how they've now been receiving support. But what happens when they get past that interview and what does it take to make that change?
September 7, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 01
Now, listen to the latest and hottest from advertising and marketing in India.