Articles in Britannia

April 9, 2019

April 9, 2019

Marketing:

Ali Harris Shere: “It Is The Biggest Campaign Ever By Britannia”

Ali Harris Shere, VP - Marketing, Britannia Industries, speaks to Ritwika Gupta on the return of their successful 1999 campaign, 'Britannia Khao, World Cup Jao'.

November 24, 2017

November 24, 2017

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.