August 11, 2019
August 11, 2019
Advertising:
Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.
August 8, 2019
August 8, 2019
Research:
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
August 8, 2019
Advertising:
Dave Trott is all about creativity, and simplicity.
August 6, 2019
August 6, 2019
Marketing:
RS Sodhi on the secret sauce that fuels Amul.
July 31, 2019
July 31, 2019
Advertising:
Ritwika Gupta reviews ads by Virgin Trains, Old Spice and China Airlines.
July 12, 2019
July 12, 2019
Marketing:
Carrie Hammer has challenged the fashion industry to reassess what is perceived as beautiful. She believes in role models, not runway models.
June 4, 2019
June 4, 2019
Advertising:
Spot all the ads in this painting!
May 27, 2019
May 27, 2019
Advertising:
Global brands are never quite global; that's why extra care is required in all communication
May 24, 2019
May 24, 2019
Advertising:
The most obvious take out after the election is that the BJP got their messaging and communication bang-on.
May 9, 2019
May 9, 2019
News:
From Philippa Brown taking over as the new CEO of PHD Worldwide to WATConsult bagging Schneider Electric India's digital mandate, here are the top headlines of the day.
