This session will tell you what we should be doing –

• How to explain creativity to clients
• Why client should care about creativity
• Why poor people are better at creativity
• Why the mind is our media
• Why complicated is stupid and simple is clever

This talk features Author and Creative Director, Dave Trott.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.