News:

Melt Update | 4 March | BARC weighs postponing date to resume ratings & MORE

melt, March 4, 2022

Meanwhile, Reddit introduces Discover tab.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

  1. BARC weighs postponing date to resume ratings
    BARC is looking into the option of postponing the date for resuming TRP ratings as various news TV channels have different suggestions on the period during which it should be released, according to a PTI report.
  2. Netflix elevates Mariam Lee to CMO
    Netflix has elevated Mariam Lee to the role of chief marketing officer. Lee succeeds Bozoma Saint John, who has moved on from the company. Lee will be Netflix’s fourth chief marketing officer in three years.
  3. Reddit introduces Discover tab
    Reddit has rolled out the new Discover tab by acting on the feedback received from users that wished to find more communities and new content. This navigational tool is the first rollout of a new tab in nearly two years.
  4. UN agency ITU to setup office in New Delhi
    The International Telecommunication Union (ITU) – United Nations specialised agency for information and communication technologies (ICTs), is set to open in New Delhi by mid-2022.
  5. RedSeer: Indian Quick Commerce to grow 15x in 3 years
    In their latest report, RedSeer shows that India’s adoption of quick commerce has been rapid to the point that it is eyeing a $5.5 billion target market. By 2025, it would have grown 15x.