BARC

Articles in BARC

Research:

Lessons From Paneer: Quality Of News Channels

How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?

News:

Melt Update | 2nd April | Hindustan Unilever Drags Reckitt Benckiser To Bombay High Court & MORE

In other news, SoftBank Group terminates $3 billion tender offer to acquire WeWork.

News:

Melt In A Minute | Twitter Rolls Out ‘Hide Replies’ Tool, Star India Posts 30% Jump In Revenue For FY18-19 & MORE

From Twitter rolling out ‘Hide Replies’ to Dream11 spending more than 785 crore rupees on advertising and promotions during the fiscal year 18-19, here are the top news of the day:

News:

Melt In A Minute | BARC Resumes Outlier Exclusion & MORE

From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:

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Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Research:

12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!

Media:

There’s An Acute Shortage Of TV Inventory, Not A Glut

How valuable is your inventory? Anant Rangaswami answers.

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Burning Issues: “BARC-ing up the wrong tree?” Republic TV and how BARC India works

Let’s face it. You may like him. Or you may not. But you CAN’T ignore him.Yes. I am talking about Arnab Goswami, once the mascot of Times Now’s brand of aggressive journalism, and now the face of Republic TV. For the past month or so, he had promised to return to our TV screens soon, and all the ads we saw gave the impression of an impending storm. And boy, did the storm arrive! But if you had thought the noise would be limited to TV newsrooms, well, think again!

Media:

Burning Issues: “Leaky T(A)RP? I don’t think so.” Of TV Audience Measurement in India

When BARC was born and heralded a new era in television audience measurement in India, marketers heaved a sigh of relief. They look forward to a stable measurement regime based on which they could allocate their AdEx spends with a considerably greater degree of confidence. As we witness the battle between the English news channels and BARC, it is apparent that BARC is structurally weak, allowing disgruntled elements to withdraw their watermark on a whim or a fancy. Let’s take a look at what the experts have to say in Burning Issues, a series where we look at pressing issues within media & marketing in India.