BARC

Articles in BARC

News:

Melt Update | 4 March | BARC weighs postponing date to resume ratings & MORE

Meanwhile, Reddit introduces Discover tab.

News:

Melt Update |7 Feb | FCB Group India launches FCB KL.LK in South Asia & MORE

In other news, Bata India has on-boarded actor Disha Patani as the new brand ambassador.

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Melt Update | 23 Aug | BARC Appoints Nakul Chopra as CEO & MORE

Meanwhile, MullenLowe Lintas has elevated Naveen Gaur as Group COO – Growth & Innovation.

News:

Melt Update | 20 Aug | Accenture Interactive Appoints David Droga as CEO & MORE

Meanwhile, Sunil Lulla, chief executive officer, BARC India has resigned from his position.

Research:

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.

Research:

Lessons From Paneer: Quality Of News Channels

How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?

News:

Melt Update | 2nd April | Hindustan Unilever Drags Reckitt Benckiser To Bombay High Court & MORE

In other news, SoftBank Group terminates $3 billion tender offer to acquire WeWork.

News:

Melt In A Minute | Twitter Rolls Out ‘Hide Replies’ Tool, Star India Posts 30% Jump In Revenue For FY18-19 & MORE

From Twitter rolling out ‘Hide Replies’ to Dream11 spending more than 785 crore rupees on advertising and promotions during the fiscal year 18-19, here are the top news of the day:

News:

Melt In A Minute | BARC Resumes Outlier Exclusion & MORE

From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:

Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."