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Melt Update | 10 Jan | Messi says “Namaste India” for BYJU’S and MORE

melt, January 10, 2023

Meanwhile, Amul's RS Sodhi exits, Jayen Mehta takes interim charge.

Top News:

1. Messi says “Namaste India” for BYJU’S
Edtech company BYJU’S had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. Messi posted ‘Namaste India’ on his Instagram along with a series of pictures with him wearing a BYJU’S jersey.

2. DD channels can now be watched without set-top box
Free-to-air Doordarshan channels can now be watched without a set-top box, as per media reports. The Bureau of Indian Standards has issued specifications for digital TV receivers that have built-in satellite turners to enable viewers to watch these channels.

3. Innocean India appoints Santosh Kumar as COO
Innocean India, part of INNOCEAN Global Network, appointed Santosh Kumar as its Chief Operating Officer. Santosh is armed with extensive experience in helping traditional advertising agencies and brands become digital-first organisations.

4. foundit: Intent to hire across Ad, MR & PR up by 9% in Dec 22
Intent to hire across advertising, market research (MR), and public relations (PR) saw a 9% growth in India in December 2022 according to a report by foundit. These categories were only matched by the telecom sector in the country.

5. Amul’s RS Sodhi exits, Jayen Mehta takes interim charge
RS Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (GCMMF), has exited the company. The decision was made post a board meeting on 9 January. Jayen Mehta, Chief Operating Officer, GCMMF, will take over as the interim head.