Amul

Articles in Amul

Marketing:

Creative Picks | 13 April 2020 | Marketing Initiatives | Amul, Burger King, Manulife

Ritwika Gupta reviews marketing initiatives by Amul, Burger King and Manulife.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

Advertising:

Melt TV | Episode 33 | Rahul da Cunha

Rahul da Cunha can't take a holiday. And it's because of you.

Marketing:

Amul’s RS Sodhi: “Marketing Is Simple”

RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.

Marketing:

Amul – The Number One Nobody Talks About

The $4.1 billion dollar organization is not situated in Mumbai or New Delhi, but tucked away in Anand in Gujarat, about 45 minutes from Baroda. The organization is the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), India’s largest food product marketing organization, hawking a slew of brands in an astonishing 450 stock-keeping units. Considering the size, GCMMF is extraordinary nimble, having built a capability to launch new products within 60-90 days of conceptualization. 85% percent of their revenue is spent on their most critical raw material, milk. Advertising, the second largest cost head, is a mere 1% of their revenue. How does Amul achieve these metrics?