From Dove’s new initiative to end hair-based discrimination to Cadbury Dairy Milk India’s heart-warming ads to turn everyday moments into a ‘meetha’ celebration and Amazon Alexa’s new sentimental campaign where it plays a personal role in a relationship, these are the ads that Ritwika Gupta enjoyed this week –

Ads of the week –

Dove

Campaign: #PassTheCrown
Agency: Ogilvy

Cadbury Dairy Milk

Campaign: #FridgeMeiMeethaTohGharMeetha
Agency: Ogilvy India

Amazon Alexa

Campaign: Prom
Agency: Droga5