While McDonald’s UK released its holiday commercial which is certain to tug at everyone’s heartstrings, Iceland’s tourism authorities took a dig at Mark Zuckerberg’s Meta video with its very own ‘Icelandverse’ and Dove figured a quirky way to sell its deo to teens and their moms. Take a look at the ads that caught Ritwika Gupta’s attention this week:

Ads of the week:

Brand: McDonald’s

Campaign: Imaginary Iggy
Agency: Leo Burnett London

Brand: Iceland Tourism

Campaign: Introducing the Icelandverse
Created By: Inspired By Iceland

Brand: Dove

Campaign: Mothers make you sweat
Agency: Slap Global