Cadbury Dairy Milk

Articles in Cadbury Dairy Milk


Melt TV | Episode 255 | Mondelēz India’s Nitin Saini Talks Valentine’s Day, Chocolates & More!

"All our campaigns and activations have to stay true to the brand promise and proposition."


Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI

"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."


Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.


Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa

Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.


Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.


Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."


Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.


Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.


Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.


Melt Update | 17 Sep | Cadbury Dairy Milk Partners With Mumbai Indians For IPL 2020 & MORE

In global news, WPP has consolidated its health teams to form a new global healthcare agency - VMLY&Rx.