Cadbury Dairy Milk

Articles in Cadbury Dairy Milk

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Advertising:

Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa

Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Advertising:

Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

Marketing:

Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.

Advertising:

Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.

News:

Melt Update | 17 Sep | Cadbury Dairy Milk Partners With Mumbai Indians For IPL 2020 & MORE

In global news, WPP has consolidated its health teams to form a new global healthcare agency - VMLY&Rx.

Advertising:

Creative Picks | EP 111 | Nissan, Facebook & Cadbury Dairy Milk

Madhuwanti reviews ads by Nissan, Facebook and Cadbury Dairy Milk

Advertising:

Creative Picks | Episode 32

From Cadbury Dairy Milk, Potato Pay to McDonald's, here are Ushnota Paul's favourite ads of the week. Let’s take a look!