May 7, 2018
May 7, 2018
Research:
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!
April 13, 2018
April 13, 2018
Research:
Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...
April 12, 2018
April 12, 2018
Research:
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
February 11, 2018
February 11, 2018
Research:
The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...
January 19, 2018
January 19, 2018
Research:
Print media is thriving and daily newspapers have added 11 crore readers in the past three years to touch 40.7 crore in 2017.
January 19, 2018
January 19, 2018
Research:
The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.
January 12, 2018
January 12, 2018
Research:
Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.
January 11, 2018
January 11, 2018
Research:
The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
