December 26, 2021
December 26, 2021
Opinion:
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
December 23, 2021
December 23, 2021
Opinion:
We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.
April 29, 2020
April 29, 2020
Opinion:
Planning for chaos in a fast changing world.
April 29, 2020
April 29, 2020
Opinion:
The need to stay resilient in a fast-changing world.
August 30, 2019
August 30, 2019
Opinion:
There is a thin line between racism and diversity.
August 23, 2019
August 23, 2019
Opinion:
Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.
August 23, 2019
August 23, 2019
Opinion:
Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years
August 23, 2019
August 23, 2019
Opinion:
Creators ignore all conventional wisdom.
August 1, 2019
August 1, 2019
Opinion:
When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.
July 31, 2019
July 31, 2019
Opinion:
A made-in-India youth brand that’s lasted 23 years. There are few Indian youth brands that can claim the same.
