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June 14, 2019
Marketing:
Melt | Wiemer Snijders | Author, Eat Your Greens
“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”
June 14, 2019
News:
Melt In A Minute | BARC Resumes Outlier Exclusion & MORE
From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:
June 13, 2019
News:
Melt In A Minute | Ad Spend In India To Grow By 11.4% In ’19: Dentsu & More
From Sir Martin Sorrell's S4 Capital hiring ex-WPP execs to Twitter launching its first marketing campaign for India, here are today's top news
June 13, 2019
Marketing:
Melt | Samuel Scott | Columnist, The Drum
"Privacy needs to be brands' number one concern"
June 12, 2019
News:
Melt In A Minute | Tony Stead Passes Away, Amazon Named The Most Valuable Global Brand & MORE
From Amazon surpassing Google and Apple to become the most valuable brand in the world to Mary Meeker’s 2019 Internet Trends report, here is what’s buzzing in the world of advertising and marketing today!
June 11, 2019
News:
Melt In A Minute | Jaibeer Ahmad of Wunderman Thompson Quits & More
From Mondelez launching a healthier varient of Cadbury Dairy Milk, Amitabh Bachchan's Twitter account being hacked to Nissan appointing Sinan Ozkok as President of India operations, here are the top news of the day.
June 11, 2019
Marketing:
Melt | Kate O’ Neill | Founder & CEO, KO Insights
"Brands need to be clear and intentional about what data they are collecting"
June 10, 2019
News:
Melt In A Minute | Uber CMO Departs, L&K Saatchi & Saatchi Bags Casio India Creative Duties & MORE
From Kapil Arora taking charge at 82.5 Communications India to OYO partnering with Airtel to launch OYO store, here are the top news of the day.
June 10, 2019
Advertising:
Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata
"The time has come not to sell, but to connect."
June 7, 2019
News:
Melt In A Minute | Rishad Premji To Take Over As Executive Chairman Of WIPRO, Network18 Suspends Firstpost & MORE
From Rishad Premji taking over as Executive Chairman Of WIPRO to Network18 suspending Firstpost, here are the top stories of the day.