Melt | Samuel Scott | Columnist, The Drum

Madhuwanti Saha, June 13, 2019

"Privacy needs to be brands' number one concern"

For Samuel Scott, Columnist, The Drum, there is no place where any brand has to be or doesn’t have to be. It’s as simple as that. At the recently concluded Zee MELT 2019, the former journalist in a free-wheeling chat with Madhuwanti, discusses the need for brands to be customer-facing, and how they can gain consumer’s trust when it comes to privacy, among other things.

Get Ready To Melt