Data Driven Marketing

Articles in Data Driven Marketing

Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?