Overwhelmed by too much data?
How can the marketer truly leverage viewership data?
Partho Dasgupta (CEO, BARC India) and Paritosh Joshi (Principal, Provocateur Advisory) answer all this and more in a conversation with Anant Rangaswami (Editor, Melt).
Melt airs on WION at these times:
Saturday @ 11:30am
Sunday @ 10:30am
Watch the full conversation here: