Melt TV | Episode 08 | BARC, Data, And The CMO

melt, December 12, 2018

"Only 5% of BARC's data and services are being used by the marketer."

Overwhelmed by too much data?

How can the marketer truly leverage viewership data?

Partho Dasgupta (CEO, BARC India) and Paritosh Joshi (Principal, Provocateur Advisory) answer all this and more in a conversation with Anant Rangaswami (Editor, Melt).

Melt airs on WION at these times:

Saturday @ 11:30am

Sunday @ 10:30am

Watch the full conversation here:

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