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Melt Update | 24 August | Havas Worldwide India appoints Anupama Ramaswamy as CCO & MORE

melt, August 25, 2022

Meanwhile, P&G’s quarterly ad spends down 50%.

Top News:

1. Havas Worldwide India appoints Anupama Ramaswamy as CCO
Havas Worldwide India has announced the appointment of Anupama Ramaswamy as its Chief Creative Officer. She will be reporting to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, and begin her new role at the agency effective October 2022.

2. Ashwin Padmanabhan elevated at GroupM India
GroupM India has announced Ashwin Padmanabhan taking on an elevated role as President – Investments, Trading & Partnerships, GroupM India. Ashwin who earlier led ‘Trading’ and ‘Partnerships’ will now be also taking on the ‘Investments’ portfolio.

3. P&G’s quarterly ad spends down 50%
In the BSE filing about its reports for the quarter ending June 2022, Procter & Gamble (P&G) Hygiene and Health Care said its advertising & promotion expenses declined by 9.8% to Rs 471.24 crore against Rs 522.48 crore for the previous year ended on June 30, 2021.

4. Pepperfry acquires Brandmakerr
Pepperfry has announced the acquisition of commercial interior solutions company Brandmakerr and foray into commercial fit-out projects in retail, banking and HORECA. Brandmakerr’s founder Rahul Kapuria will join Pepperfry as VP.

5. Xaxis India launches new programmatic media commerce solution
Xaxis, launched a new programmatic media commerce solution in India called Discovery Commerce. The solution helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drive stronger outcomes from their media investments.