Top News:

1. Dentsu Creative CMO Report: 78% say ‘silo agency model’ not fit for purpose
According to Dentsu Creative’s annual CMO report, 78% of CMOs feel that the silo-ed agency model is no longer fit for purpose while 82% want to see agencies seamlessly combine capabilities to deliver new and innovative solutions

2. LinkedIn launches world’s first deep sales platform
LinkedIn has launched the world’s first deep sales platform, thereby opening up a new category of B2B sales intelligence technology. The launch comes after LinkedIn’s recent global research revealed that only 20% of buyers are in-market for services in a given year.

3. YouTube launches Handles
YouTube announced the launch of Handles, a new way for people to easily find and engage with creators and each other on the platform. This new feature will enable every channel to have a unique handle for themselves.

4. Adtomica launches in India
Adtomica has announced that it has expanded its operations in the Indian market. The Singapore-based independent agency is currently in the process of building its office in Gurugram. Abhay Kaul, Co-Founder, Adtomica will lead the Indian market activities.

5. Netflix signs up to BARB for UK
Netflix has signed up to BARB’s definitive, trusted measurement of what people across the UK are watching. BARB is the first industry-owned audience currency in the world that Netflix has joined.