It’s Valentine’s Day and here are the ads that caught Ritwika Gupta’s attention this week. While Mondelez India hit the mark with its Valentine’s day campaigns for Cadbury Dairy Milk Silk and Cadbury 5 Star, American supermarket chain Stop & Shop managed to get in the conversation around Super Bowl, and Amazon Ads got Alexa to define or rather, redefine love.
Brand: Mondelez India
Campaign: #HowFarWillYouGoToMakeThemBlush / Valentine’s Day Alibi
Agency: Ogilvy
Brand: Stop and Shop
Campaign: Pre-Game for Valentine’s Day
Agency: McKinney
Brand: Amazon Ads
Campaign: ‘Alexa, what is love?’
Created by: Ad Council