February 10, 2024
February 10, 2024
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
June 10, 2023
June 10, 2023
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
October 18, 2022
October 18, 2022
News:
Meanwhile, ZEE Entertainment Enterprises Ltd. (ZEEL) has launched a new Academy of Leadership and Management Development – Lead Your Ship.
October 15, 2022
October 15, 2022
Marketing:
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
July 2, 2022
July 2, 2022
Advertising:
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 25, 2022
June 25, 2022
Advertising:
Elephants, Lions, and more!
February 14, 2022
February 14, 2022
Advertising:
This week, Ritwika reviews Valentine's day campaigns by Mondelez India, Stop & Shop, Amazon Ads.
February 11, 2022
February 11, 2022
Marketing:
Marketing to a Gen Z audience using QR codes, the art of casting and more.
