Social Media

Articles in Social Media


It’s A Sad Day For Tanishq, For Titan Watches And For Tata

In the present instance, Tanishq has buckled to the pressure from the weakest enemy – the noise on social media, says Anant Rangaswami.


Zomato’s ‘Taking A Knee’ Moment

When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.


Creative Picks | EP 78 | Qantas Airlines, Dubai Tourism, McDonald’s

This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.


Decoding TikTok For The Marketer

Brands have started running influencer campaigns on TikTok as the social media app continues to grow rapidly with new advertising options.


Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Social Media Benchmarking VS Content Intelligence


Dettol SiTi Shield’s Shitty Social Media Use

The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.


It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?


QSR Chains And The Social Media Landscape

Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.


Celebrity Brand Ambassadors And Brand Fidelity

A celebrity, signed for a fee and for a period of time to endorse a brand, has the responsibility to do what is right for that brand.


The Social Media Habits Of Top Aviation Brands

Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found: