Advertising Agency

Articles in Advertising Agency


Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.


Ready To Melt: Podcast Episode 13

A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.


Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads

The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...


Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.