At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Sunil Kataria Quits Godrej Consumer Products as CEO, Sudhir Sitapati Takes Over

Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products Limited (GCPL), will be moving on from the company. His role will now be assumed by Sudhir Sitapati in addition to his current responsibilities as managing director and chief executive. Before joining GCPL, Kataria worked with Idea Cellular, VIP Industries and Marico.

2. ViacomCBS Announces Name Change to Paramount Global

ViacomCBS has announced that the global media company will now be called Paramount Global (referred to as “Paramount”), bringing together its leading portfolio of premium entertainment properties under a new parent company name. In addition to the name change, the company will also be unveiling new content and enhanced product offerings.

3. Yahoo Promotes Paul Sigaloff as VP, Head of APAC

Yahoo has promoted Paul Sigaloff as VP, head of APAC. Effective immediately, Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region. He will remain based in Sydney.

4. CredAvenue Appoints Mathangi Sri as Chief Data Officer

CredAvenue has appointed Mathangi Sri as its chief data officer. Sri joins CredAvenue from Gojek based in Southeast Asia. In her last role at Gojek, she focussed on the data strategy by building several artificial intelligence and machine learning (AI & ML) solutions for the company.

5. Adidas Ropes In Table Tennis Player Manika Batra

Adidas has brought on board India’s top table tennis talent, Manika Batra. The company said, with this partnership, it would like to drive credibility and inclusivity in sports. The partnership focuses on empowering women to realise their dreams, cheering for women to break barriers and create a reverberating impact in the world of sports.