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Creative Picks | 28 Feb | Ariel India, Cadbury Perk, Olay Australia

Ritwika Gupta, February 28, 2022

This week, Ritwika Gupta reviews ads by Ariel India, Cadbury Perk and Olay Australia.

While Ariel India is back with the 5th edition of its “Share the Load” campaign, Mondelez India has yet again combined technology and creativity for its brand Cadbury Perk to take on the cancel culture. In global ads, Olay Australia’s touching spot aims to inspire young boys and girls to love the skin they are in. These were the ads that Ritwika Gupta loved this week. Watch the full review here:

Ads of the week

1. Brand: Ariel India

Campaign: #ShareTheLoad
Agency: BBDO India

2. Brand: Cadbury Perk

Campaign: #PerkDisclaimers
Agency: Ogilvy

3. Brand: Olay Australia

Campaign: Fear Less. #GlowUpYourOwnWay

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