Zee Melt 2019 | The one rule to rule them all: Every brand is like a banana

melt, August 12, 2019

Author Wiemer Snijders serves up some food for thought.

  • Realistic and evidence-based goals for your brand’s growth,
  • Strategies and tactics to reach your most valuable customers and/or prospects,
  • Distinctive campaigns that are well branded and engaging,
  • Confidence in return on creative and media investments,
  • The right KPI’s and benchmarks to track, and
  • A marketing strategy that is well-aligned to the balance of short and longer term business needs.

This talk features Author Wiemer Snijders.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit and sign up for latest updates.