• What is the biggest problem in marketing?
• How is marketing viewed by the C-suite?
• What are the pitfalls of the most commonly undertaken course of action?
• How can we steer marketing back to where it needs to be and ensure value delivery both in the short and the long term?

This talk features JP Hanson, CEO, Rouser.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.