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Zee Melt 2019 | How can a 150+ year old company act like a start-up?

melt, August 12, 2019

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

How an organisation the size and complexity of Nestlé injected an entrepreneurial mindset against an ever changing business reality and how this links back to our innovation approach. Learnings to date from a corporate point of view when opening up to external start-ups, innovators and entrepreneurs.

This talk features Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestlé.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.