Zee Melt 2019 | Has digital killed storytelling?

melt, August 12, 2019

Does telling a story online follow the same rules?

  • What kinds of storytelling work best on digital/mobile?
  • How brands need to reinvent themselves for these media?

This discussion features Siddharth Banerjee, Director – Global Sales Org, Facebook India;
Amarjit Singh Batra, MD, Spotify India;
PG Aditiya, Executive Creative Director, Dentsu Webchutney,
and was moderated by Anant Rangaswami, Editor, Melt.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit and sign up for latest updates.