Why trust is so important today? The benefits of being trusted.

This discussion features Dilip Cherian, Consulting Partner, Perfect Relations;
Rakesh Thukral, MD, Edelman India,
and was moderated by Anant Rangaswami, Editor, Melt.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.