Today’s #MeltUpdate | 18 Dec | Olympics appoints Lars Silberbauer as Global Head of Brand, Marketing and Digital & MORE

Ritwika Gupta, December 18, 2020

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Stories Today:

1. Olympics appoints Lars Silberbauer as Global Head of Brand, Marketing & Digital

The International Olympic Committee has appointed former Lego executive Lars Silberbauer as global head of brand, marketing and digital. As noted by campaign live, Silberbauer spent the last two years as senior vice-president at Viacom’s MTV. He will now be in charge of all marketing functions and digital platforms for the Olympic Games in Tokyo 2021, Beijing 2022 and beyond.

2. Wavemaker Retains Media Duties for Perfetti Van Melle

Wavemaker India has retained the media duties for Perfetti Van Melle post a multi-agency pitch. As reported by campaign India, the agency was previously handling traditional media since 2006 and has now been entrusted with the integrated mandate. In addition, Wavemaker has been appointed by the sweets giant to handle the account in other main markets such as US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia – after a series of local pitches held throughout 2020.

3. Unilever to resume advertising on Facebook, Instagram and Twitter

Unilever has announced that it would resume advertising on Facebook, Instagram and Twitter in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. election period. As per campaign live, Unilever plans to end the advertising pause next month and would continue to scrutinize the platforms in the post-election period.

4. ZEEL Acquires Film Production & Distribution Business from Zee Studios

Zee Entertainment Enterprises Ltd (ZEEL) has acquired the film production and distribution business on a slump sale basis from Zee Studios Limited (formerly known as Essel Vision Productions Limited) for a cash consideration of Rs 275 crore. As per exchange4media, the acquisition is expected to be completed in two months.  

5. Nikhil Dey, Vice Chairman, Weber Shandwick, Steps Down

Nikhil Dey, Vice Chairman at Weber Shandwick, has decided to step down. According to exchange4media, Dey’s last working day will be 31 December 2020. Prior to working at Weber Shandwick, Dey had an eight-year-long stint at Genesis Burson- Marsteller where he served as the President, Public Relations and Public Affairs.