September 12, 2017
September 12, 2017
Media:
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017
September 12, 2017
Marketing:
How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.
September 12, 2017
September 12, 2017
Marketing:
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017
September 12, 2017
Marketing:
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
September 12, 2017
Advertising:Videos
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
September 12, 2017
September 12, 2017
Advertising:Videos
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
September 12, 2017
September 12, 2017
Marketing:
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
September 12, 2017
September 12, 2017
Marketing:
Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.
May 19, 2017
May 19, 2017
Media:
The digital world has changed the way we consume, and share media. At ZeeMelt 2017, in this session with Nick Lanzafame (Director of Strategic Insights & Data Standards at BuzzFeed), we take a look at the role culture plays in creating premium content.
