Zee Melt

Articles in Zee Melt

Advertising:

Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

Marketing:

Melt | Wiemer Snijders | Author, Eat Your Greens

“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”

Marketing:

Melt | Samuel Scott | Columnist, The Drum

"Privacy needs to be brands' number one concern"

Advertising:

Can You Spot All The Ads In This Painting?

Spot all the ads in this painting!

Marketing:

Kyoorius And MELT: Listen, Listen, Listen

Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Marketing:

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.

Advertising:

Dave Christison on “The Viral Experiment” at #ZeeMelt 2017

Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.

Advertising:Videos

Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.