July 12, 2019
July 12, 2019
News:
From Bain looking to buy majority stake in WPP’S market research business Kantar to Whatsapp allowing backdoor advertisement through branded stickers, today's highlights
June 6, 2019
June 6, 2019
News:
From Oppo planning to go heavy on marketing to Snapchat partnering with Pepsi for latter's campaign, the top stories of the day!
December 7, 2018
December 7, 2018
Marketing:
This week, Ritwika Gupta reviews marketing initiatives by Azerbaijan Tourism, YouTube and Linkedin. Take a look!
September 14, 2017
September 14, 2017
Media:
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
September 13, 2017
September 13, 2017
Advertising:Videos
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
July 7, 2017
July 7, 2017
Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
