Articles in WPP


Melt In A Minute| WPP to sell 60% of Kantar to Bain Capital, Brands to advertise on Whatsapp & More

From Bain looking to buy majority stake in WPP’S market research business Kantar to Whatsapp allowing backdoor advertisement through branded stickers, today's highlights


Melt TV | Episode 13 | Why WPP Stream Matters

CVL Srinivas explains why a marketer needs to know about this 'unconference'.


Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019

"Expect advertising to grow at a rate of 3% to 4% in 2019."


One Step At A Time

Where do you see yourself 5 years from now?


Ready To Melt: Podcast Episode 13

A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.


Ranjan Kapur: A Supremely Secure Man

1942 - 2018


Inside Rob Norman’s Head

What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.