April 29, 2023

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

October 27, 2022

News:

Melt Update | 27 October | WPP posts 3.8% growth in Q3 2022 and MORE

Meanwhile, Coca-Cola’s Sprite has become a billion-dollar brand in India.

October 7, 2022

News:

Melt Update | 7 October | WPP acquires remaining 26% stake in MediaCom India and MORE

Meanwhile, Meta introduces new AI model ‘Make-A-Video’.

October 7, 2022

News:

Melt Update | 6 October | Meta India elevates Arun Srinivas and MORE

Meanwhile, The Entertainment Content Owners Association of India (ECOA) has elected Hiren Gada, CEO of Shemaroo Entertainment, as their new President.

September 23, 2022

Advertising:

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

August 17, 2022

News:

Melt Update | 17 August | upGrad brings in Myleeta AgaWilliams and MORE

Meanwhile, Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media.

August 5, 2022

News:

Melt Update | 5 August | WPP H1 revenue up 10.2% and MORE

Meanwhile, Reliance Retail to bring Balenciaga to India.

July 25, 2022

Media:

GroupM BREW : 10 takeaways for marketers

July 15, 2022

News:

Melt Update | 15 July | Govt Regulation Of Digital Media and MORE

Meanwhile, Wieden+Kennedy India has announced the appointment of Ayesha Ghosh as MD.

July 2, 2022

Advertising:

Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!