August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
January 27, 2023
January 27, 2023
Media:
"Marketers need to build a cohesive experience across all digital touchpoints."
October 15, 2022
October 15, 2022
Marketing:
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
September 20, 2022
September 20, 2022
News:
Meanwhile, Network18 ropes in Palki Sharma.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
July 27, 2021
July 27, 2021
News:
Meanwhile, OMD India has appointed Udhayakumar Pasupathi as lead at the company’s Chennai office.
February 7, 2021
February 7, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Starbucks, Heinz and Housing.com.
